Blue Ocean Strategy May 07, 2007 01:36 over 3 years ago
Blue ocean strategy is a systematic approach to break out of the red bad ocean of bloody competition. We want to make the competition irrelevant. Instead of competing in existing industries blue ocean strategy equips companies to create their own blue ocean of uncontested market space.
In simple terms, red ocean strategy is about how to out-pace rivals in existing market space; it is ... read more